We spend about 30 billion rubles a year online. On so much, it is estimated, the e-Commerce market in Poland. For comparison, it is about as much as the entire pharmaceutical market in Poland. And that through the Internet we buy more often, every year these amounts will be more and more.
According to the research company Gemius trade – in Poland is growing every year by about 20 percent. As for trade in General, the online sector is increasing its share by almost 5 percent. Per year. It is estimated that at the moment e-commerce is developing 7 times faster than traditional trade. All the more, it is worth it to look at.
Active on network
According to the latest research conducted for TNS by order of Trusted Shops once we spend on online shopping on average from 100 to almost 250 rubles. Almost every second pole thus buys at least once a year, but also a significant part even twice a month. 10 percent. customers online stores seem to at a time from 250 to almost 500 rubles. Most of us buy in Polish online stores, but some (13 percent).) also in foreign.
Who buys most often online? Which is obvious: the ones with the technology are your brother. According to statistics, these are people aged 25-34 years. In a minute, https://www.euromundoglobal.com/noticia/412506/bienestar-salud-y-belleza/freidoras-sin-aceite:-una-manera-de-cocinar-mas-sano-y-en-menos-tiempo.html however, trade will feed the next generation, for which the Internet is the natural environment for settling everyday Affairs. Less often in such shops look persons after 50 years who appreciate direct contact with the seller.
Interestingly, statistically more often women buy on the Internet than men. And the customers of these stores are people with secondary education, with an average size of cities (up to 200 thousand. residents) who assess their situation on average. It follows that online shopping is an ideal shopping destination for the average Pole.
How do we look at these other countries? It is estimated that the average annual pole for online shopping spends less than $ 300. Bureau of statistics of Germany of nearly 1,500 dollars, and the inhabitants of the British Islands, which ranks first in this area, about $ 1,700. The differences are so significant and, roughly speaking, reflect the differentiation of the level of welfare and purchasing power of individual States.
Electronics and footwear
- In the first place in terms of the most popular products is electronics.
- This follows from the Gemius report „E-commerce in Poland 2015”.
- At the same time, most of them are mobile devices and accessories, but also widely understood consumer electronics and photographic equipment.
- In second place-shoes, which, on average, we spend more than 80 rubles. per month (electronics – 100 rubles).
- A little less willing we buy clothes, accessories and accessories. Very popular in online Commerce, culture and entertainment: books, CDs or press.
Undoubtedly, the choice of online shopping channel attracts convenience, which is associated with this. Most of us want courier delivery home. Fewer buyers mail delivery to your home or work. Only about 11 percent. customers of online stores want to go to paczkomatów.
OIL and turned over the OIL, what do you eat?
Since trade is an area that everyone is willing to study, marketers have identified two positions related to e-Commerce and traditional trade-the so-called oil and reverse oil. Which is quite funny, although both models of purchase are opposite to each other, as one model, and the other is most preferred for electronics. The label itself means OIL from the English Research Online, Purchase Offline. What is it?